The Saunderson Marketing Group difference:
1. We have broad experience in working with diverse stakeholders to create consensus in building a brand and implementing marketing strategies.
2. We think strategically. Marketing tactics are not an end in themselves. A long-term vision and the organization's value drive the tactics.
3. We are results oriented. We work to understand your goals and objectives. Laser clear client plans drive the tactics and our results are measured against these goals.
4. Each plan is unique. We don't have a cookie-cutter approach.
5. We understand the consumer. We have a strong background in consumer marketing, with an emphasis on healthcare and retail marketing.
6. You work with the principal. We don't pass you off to a junior account executive to manage the campaign.
7. We are research driven.
8. We are future based. Yes, we want the phones to ring today. But, as importantly, we want to capture emerging markets that allow a brand to grow in the future. Client lists and references are available upon request.
Our Marketing
Philosophy
- Marketing is not an end in itself.
- Successful campaigns require defining goals, marketing criteria and expected outcomes.
- Small wins build big successes. Take a pebble in the pond approach.
- We take the take the time to turn a good idea into a great idea.
- We are a team player creating short-term wins and long term partnerships.
As a full service creative agency, based in Seattle, Washington, we have extensive marketing experience in assisting businesses, business organizations, government agencies and community stakeholders with all aspects of strategic marketing and communications programs.
We create possibilities through brand identity packages, advertising, public relations, e-communications, collateral marketing materials, special events and sales tactics.
Ken Saunderson is celebrating his 25th year as a business owner. His philosophy then and now is the same: create measurable results, have a lot of fun and wear as few ties and suits as possible.
Following eight years as the marketing director for the Downtown Seattle Association, he founded krs services in 1986. In 1992, he began collaborating on projects with Michael Hamilton and they formed Hamilton/Saunderson 
in 1998. Michael retired from Hamilton/Saunderson in 2011 and the new Saunderson Marketing Group was formed.
(Michael is now providing voice narration, free lance writing and creative services for producing original scripts for broadcast, web and print. He can be reached at michael@troutdogs.com).
More about Ken...
Ken is a graduate of the University of Washington, where he earned Magna Cum Laude and Phi Beta Kappa honors.
When not creating world-class marketing programs, he rocks on his guitar, loves to ride his bike (including participating in the Seattle to Portland rides), and invites the neighbors over when he cooks brisket on his smoker.
Ken is actively in involved with the Seattle community and currently is President of the Fremont Chamber of Commerce, President of World Peace through Baseball and serves as a Board Member of the Seattle Propeller Club. He coached select, high school and little league baseball for 15 years and still loves going to the ball yard.
